Chasing shadows

Tripping over this track by Chasing Shadows- Amirah
My song of the week ! 

ZARA

Well, everyone in fashion or otherwise has an opinion of Zara. Some swear by it while others discard it with every collection. For me, I respect the brand and its ability to be so close to season and delivering good style with each of its offering.

During my weekly rounds of surfing through their website, I happen to notice their tab on the corner called Films. *"oh.. this should be interesting", was my initial thought * After watching the films especially 'The Selby', I felt a relief of some sorts, don't know why. So inspiring & such a great addition to their website. Love! 

http://www.zara.com/webapp/wcs/stores/servlet/category/in/en/zara-S2012/190022/THE%2BSELBY

P.S. Zara doesn't have a share/embed option for viewing the movie but the least I can do is copy paste the link. Do check it out ! 

Also, there is a long list of changes that I have to share in this space. You have no idea how big a shift it is! *pun intended*

Till then...
Hold up those smiles after you watch the short film... 

Manish Arora Fall 2012

Manish Arora for his Fall 2012 collection in Paris did street style. For this season he was inspired by the street art & graffiti. While watching the images of the show, it could be clearly seen that the street artists were working up the space behind the ramp and completing an artwork which in the end read "Life is beautiful!" Such a great idea but i pity those who were present at the show because it must have been a hell of a stink !

Intricate workmanship, OTT garments, while lingering on his signature styling made up his fall collection. Although the last set of his looks were much subdued in styling & looks that can be seen from ramp to real for sure !

This guy can sure can give Lady GaGa a run for her money !

Image courtesy : style.com

Meanwhile..

Everyone I know around me are adopting pups. While I have been howling for one, my dearest parents would rather throw me out than get a puppy in.

Anyhoo, while all you lucky ones who have their most loyal pups next to them, this one's for you !

www.dogasaur.com is a space where you  can read up about all the things you need to know before & after adopting .. and the best part is you get these cool outfits for the little ones !! Dog Fashion can only get better!

This one sure calls for a serious Awww!!

Working on Saturday is like ...

Exactly.

That's how bad it can get.

Bleh!

When love takes over..

Being a sucker for romance, for some odd reason, I have never really celebrated Valentines Day. Somewhere it makes me feel its all make belief ! Love seems fake on this day, but there is a ritual I follow of picking up something unique for myself each year.. A conscious effort to make myself feel good on Valentines ! Don't know why though?

Anyway, so keeping up with this annual pattern, I've picked up a ring with the letter "Love" wielded on.

Purchased from this brand of accessories called Qtonic *currently selling at Lifestyle stores* for a measly Rs.249, it also doubles up as a great present apt for today!

Love does come cheap if you look at the right places !
;)

Spread the love
<3

Summer 2012 is here ! *well for some of us*

Summer is here and so is the new summer merchandise flocking all the high street brands along with their much awaited ad campaigns 

Listing below the ones I personally adored ! 

Starting with the best one: Bershka

Clearly for the urban youth, a vibe that spreads via casual clothing, colored denims, summer schifflis, and those lust worthy neon details 

Topshop:

All over mixed set of prints were trending through all summer catwalks & are filtering their way through fast fashion brands like Zara & Topshop. Mary Katrantzou's trademark floral prints are coming to Topshop as an exclusively designed capsule collection which are soon to hit the racks & guarantee off the hook purchases ! 

ZARA: 

Its a known fact that ZARA's annual expenditure on advertising in a measly 0.3% of their profits compared to a 3.5 - 5 % of other global retailers which lends a huge credibility to the brand that Inditex sub brands have built for themselves. Thus, we usually never get to see print ads or city spread hoardings & solely rely on their website and their stores..

As expected ZARA is spot on with their botanical & scarf prints bundled up with sunkissed pastels in basic silhouettes making way for the new minimalism..

  

D&G

Needless to say, their SS'12 catwalk opened doors to an array of strategically placed scarf prints all in vibrant hues & feminine styles. So much so, this trend has the men drooling for them as well ! 

 

United Colors of Benetton:

If you are talking about Ad campaigns, you can hardly ever miss out on the attention grabbing shoots by UCB. Color blocking evidently if the biggest trend they are selling and their ad makes me wanna pair up my brick colored chinos with my turquoise shirt ! 

So there it is, the biggest trends to expect when you walk in your favorite stores all across 

Consider yourself warned ! 

;)