One Monday morning, we decided to PLAY.
A trippy day with meanderings and moods, rebellious outbursts,
and runaway ideas. A PLAY world was born.
As ideas proliferated like a sci-fi virus, an entirely new world was imagined.
A world where play was work and work was play.
And the CLAN followed.
A world with similar differences.
Clones-malleable & flexible characters, quite unlike brand mascots
with vested interests. Mute and spontaneous. Emotive and playful.
As deviant, as nuts, as shy, as stylish, as private, as loud, as inquisitive,
as cool as us. The clones. Them. Us.Us.Them.
PLAY quickly became a growing clan and thus was born, PLAYCLAN.
A parallel world. An alternative reality.
My Lo0ve for the kitschy and quirky world of fashion started from PLAY CLAN.. It is quite sad that i posted about this amazing Clan *I prefer calling them a Clan than a Brand* now .. but better late than never ..
Even though i have no complaints from any of the collections they have dished out .. I just cannot get over the "Loveless" collection and their work on "PsycheDelhi" .. Brillant work boys and girls ..
Unfortunately i haven't come across any of their pieces in Mumbai .. Saali Delhi has everything :(