Monday, February 13, 2012

Summer 2012 is here ! *well for some of us*

Summer is here and so is the new summer merchandise flocking all the high street brands along with their much awaited ad campaigns 

Listing below the ones I personally adored ! 

Starting with the best one: Bershka
Clearly for the urban youth, a vibe that spreads via casual clothing, colored denims, summer schifflis, and those lust worthy neon details 

All over mixed set of prints were trending through all summer catwalks & are filtering their way through fast fashion brands like Zara & Topshop. Mary Katrantzou's trademark floral prints are coming to Topshop as an exclusively designed capsule collection which are soon to hit the racks & guarantee off the hook purchases ! 

Its a known fact that ZARA's annual expenditure on advertising in a measly 0.3% of their profits compared to a 3.5 - 5 % of other global retailers which lends a huge credibility to the brand that Inditex sub brands have built for themselves. Thus, we usually never get to see print ads or city spread hoardings & solely rely on their website and their stores..
As expected ZARA is spot on with their botanical & scarf prints bundled up with sunkissed pastels in basic silhouettes making way for the new minimalism..

Needless to say, their SS'12 catwalk opened doors to an array of strategically placed scarf prints all in vibrant hues & feminine styles. So much so, this trend has the men drooling for them as well ! 
United Colors of Benetton:
If you are talking about Ad campaigns, you can hardly ever miss out on the attention grabbing shoots by UCB. Color blocking evidently if the biggest trend they are selling and their ad makes me wanna pair up my brick colored chinos with my turquoise shirt ! 

So there it is, the biggest trends to expect when you walk in your favorite stores all across 
Consider yourself warned ! 

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